I have been reading various items on the internet over the last 24 hours and I have realised I have more to say about this topic than I first thought.
I have already been using YouTube as a tool to find original choreography of dance numbers and also research different versions of songs. I have alse viewed many videos which have been reposted by people in Facebook as something exceptional. These have caused conversations and commentary as people have posted their thoughts and then other people have agreed or even posted alternative videos.
YouTube has also been used very successfully to promote and, indeed, discover people who are now major stars, probably the most famous of which is Justin Beiber!
I was watching a television interview with a singer this week and she actually employs an online promoter. This person monitored posts and reactions to posts on Facebook and Twitter by the singer. She described how they would monitor the number of "likes" and comments of photos to see which pictures were more successful. This is Web 2.0 being used to a very commercial level and showing how technology is now used to successfully market people.
The recent use of Skype by Adesola to have a multi way conversation with students is surely a version of Web2.0. Using technology to connect a group of people from potentially all over the world to communicate, react and respond to each other instantly is very efficient and a very cost effective option.
Another professional networking site that I am signed up to is Linkedin, although I have never really made use of this. Having not spent any a mount of time on the website, my view from the outside is that it is really a network of professionals to exchange work ideas and to self promote.
In conclusion, the use of technology to promote yourself or your business, to find work, to communicate your ideas and thoughts is a relatively new innovation. If you look at the speed with which it has become part of our every day lives to use technology, not just to view a website but to deal with all our interactions, it is truly astounding. To us people who were well into adulthood before any of this technology was even developed it has been a time to open your eyes and try to embrace it and not let it wash over you.
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No I agree absolutely. The last thing we need to do as professionals is to get overtaken by technology. We need to choose how we respond and react to developments as you say without drowning! If I was to be active in every social media website that I have been invited to join then I would actually have no time for my job! Thankfully my email has not (so far anyway) done anything as annoying as that! Best of luck ploughing your way through it!
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